市场营销| St. 德克萨斯州奥斯汀的爱德华大学-365比分网电竞

帮助公司或事业在人群中脱颖而出

作为一名市场营销专业的学生 St. 爱德华的, you’ll learn the fundamentals of promoting a message or product in today’美国高度数字化、拥挤的市场.

Gain a solid foundation in business principles through courses focused on management, 研究, 分析, 电子商务和社交媒体. You’ll develop the practical skills marketing jobs require: content creation, 转化率优化, 社交媒体营销, 数据分析等. 将你所学到的应用到实际项目中, 比如为现实生活中的客户制定社交媒体营销计划, 为公司或非营利组织制定并实施营销计划.

为什么要在圣. 爱德华的?

你的市场营销技巧对很多职业都有好处, 包括监督社交媒体活动的角色, 产品及品牌管理, 研究分析, 公共关系. 无论你的道路是什么，有一件事是肯定的：你的优势. 爱德华的教育将为你的成功做好准备. You’ll find opportunities in 和 outside the classroom to learn, give back 和 achieve your goals. 你的导师会支持你前进的每一步.

与你的教授建立关系

Learn in small classes taught by award-winning professors with years of marketing expertise. 他们会了解你的, 帮助你确定并专注于你的目标, 并在你大学期间和毕业后提供指导和见解. 的y’ll leverage their experience — 和 connections — to help you build your network.

加入一个充满活力、志同道合的社区

Connect with students who, like you, aim to make a difference in the marketing world. Get involved in student organizations that support up-和-coming marketers. 参加当地商业专业人士的讲座, learn leadership skills, 参加社会活动和志愿者活动，为他人服务.

提升你的履历和资历

体验式学习的机会, internships 和 certifications in employer-preferred marketing technologies immerse you in the professional world. 当你毕业时, you’ll have the practical experience to help any organization share its message 和 measure its impact.

五年内获得两个学位

在就业市场上获得竞争优势市场营销学士学位和工商管理硕士学位我们的目标是在五年内获得两个学位. 成功的教练和学术顾问指导您完成本科和研究生课程，以最大限度地提高效益.

收获奥斯汀的回报

Austin is one of the fas测试-growing technology 和 entrepreneurship hubs in the U.S. 也是近100家财富500强企业的所在地. Austin’s dynamic business environment offers a wealth of internships 和 jobs in marketing. Take advantage of partnerships between 比尔·蒙迪商学院和 Austin entities like Capital Factory 和 Impact Hub Austin that will help exp和 your network.

我们的毕业生做什么?

市场营销 majors go on to a variety of careers 和 graduate schools from St. 爱德华的. 这里有一个例子.

戴尔的初级项目经理
Digital 市场营销 Specialist at Adlucent, a digital marketing agency in Austin
市场营销 Specialist for EBQ, an outsourced sales 和 marketing organization in Austin
丰田音乐公司的推广协调员
Blucora的产品管理总监
Gartner的客户经理专员

所有St的学生. 爱德华大学可以报名参加数字营销该公司专注于数字认证和营销指标.

探索更多关于市场营销工商管理硕士的细节

度计划

主要要求:
市场营销工商管理硕士需要63个小时的主要课程.

通识教育要求：
All majors require 44 hours of general education that students complete over four years, 除了他们的专业课程.

查看并下载我们市场营销专业的完整学位计划（PDF）.

学生们学习的市场营销课程有以下几个例子：

高级营销管理 – Gain experience creating 和 executing effective marketing plans — with a variety of marketing channels — for either non-profit or for-profit organizations.
数字营销与分析 – Learn a framework for managing 和 analyzing an organization’s online presence 和 interacting with customers for marketing purposes.
社交媒体营销 -为现实生活中的客户制定社交媒体营销计划, 并获得社交媒体管理工具的认证.

的市场营销 Operations 和 Analytics 部门 works diligently to keep marketing education relevant in the digital age.

数字营销

任何在圣。. 爱德华大学可以招收数字营销该公司专注于数字认证和营销指标. 的 minor helps prepare students for a variety of marketing 和 technical roles in the 21st-century business ecosystem.

作为市场营销专业的学生, you’ll take courses full of practical skills that employers look for when they hire. You’ll also have plenty of opportunities outside the classroom to learn from experts, 在实习中拓展人脉并获得实践经验.

体验式教育

Your classes will teach you marketing theory 和 best practices — 和 then you’ll use what you’ve learned, 在这样的项目中：

在市场营销原理课程中, 学生做营销模拟作为体验式学习任务.
在市场研究课程中, you’ll work with an Austin nonprofit as your client for a real-world 研究 project.
在买方行为课程中, you’ll gather data for a conjoint analysis 和 do a market segmentation project using cluster analysis.
在社交媒体营销课程, you’ll create a 社交媒体营销 plan for a real-life client 并获得社交媒体管理工具的认证.
In the 市场营销 Metrics course, you’ll get certified in Google Analytics.

认证

Other classes will offer the opportunity to get certified in technologies like Hootsuite, HubSpot的入站, 和谷歌广告.

实习

You’ll get h和s-on experience with marketing by interning in a professional environment. 我们的学生最近在以下组织实习：

发现媒体集团是奥斯汀的一家营销和广告公司
的 social media department of Costco Wholesale Corporation’s corporate office
Reality Based Group, a company specializing in the customer experience management space
ScaleFactor和总部位于奥斯汀的商业财务软件公司
德州房地产经纪人协会
奥兰多华特迪士尼世界的迪士尼大学项目
西南偏南音乐节策划部门

的职业和专业发展办公室 also coordinates workshops that feature local marketing, advertising 和 communication professionals. Students have networked at these events 和 made connections that led to them being hired full-time.

学生组织

教室外, you’ll get to learn from experts in the field at lectures on campus 和 meetups off campus. You’ll build relationships with your fellow students by developing your professional skills 和 having adventures together in Austin.

的 杰出营销演讲系列 brings a prominent marketing professional to campus each semester to share insights about current topics like digital media, 设计原则, 品牌发展和社交媒体危机管理.

的 山顶美国营销协会 主持专家，让学生了解最新的营销挑战, 职业道德和该领域的工作. Hilltop AMA has offered a resume workshop 和 professional headshots 和 cohosted a mixer at a downtown Austin marketing communications firm.

山顶AMA成员会见了 奥斯汀AMA分会 在清晨的咖啡聊天中. 学生们还会参加一些社交活动，比如室内攀岩, a night at a vintage arcade 和 a craft party to make valentines for residents at a senior care center.

许多学生俱乐部和组织都有营销官, 沟通协调员或社交媒体经理. This is another chance to exercise your marketing skills outside the classroom.

市场营销 faculty members bring years of direct experience in both small 和 large organizations, 包括摩托罗拉, 康柏, 戴尔, 微暗的 & 布拉德斯特里特, 威瑞森电信, Mitel网络, Cornerstone OnDem和和通用汽车, 去教室.

Faculty are involved with professional organizations, publications 和 local businesses. Many are highly skilled in digital marketing, marketing metrics 和 statistical techniques.